*Amazon will be opening seller’s registration of Pakistani companies*
Islamabad: Technological transformation has changed global commerce. Online market places with maximum traffic and consumer base have become giants because of their consumer-centric approach to service delivery. Global connectivity with major markets is possible for SMEs through the seller’s registration program.
Now, Amazon will be opening seller’s registration of Pakistani companies very soon with the efforts of the Ministry of Commerce, Pakistan Embassy in Washington and Los Angeles. The Ministry of Commerce was working on this matter for the last one year. A pilot project was initiated with the help of Pak Embassy USA etc. NeCC was instrumental in taking the issue forward as all public sector organizations were represented there. All work started after e-commerce Policy approved by the Cabinet in the end of 2019. Although Pakistani products are already sold on Amazon as it has a good manufacturing base for textile, sports, leather and surgical goods. However Pakistan has not been in the sellers list and companies had to register from their offices outside Pakistan or they are producing for other brands available on Amazon.
The major difference after being added in the sellers list will be that Pakistani companies would be able to create IDs using their Pakistani details including Pakistani banks. SMEs youth and women entrepreneurs will have great opportunities to connect with the global market. The new era of Ecommerce boom for Pakistan will start to promote more business and Pakistani brands as they would be able to access all major markets through Amazon .
Amazon makes almost 300 tp 400 billion USD sales every year . Pakistan’s addition in the sellers list will create new export opportunities, Amazon’s 3P model serves brand owners while 1P model is for mass producers who want to produce for Amazon brand items . Some of the Pakistani companies are already selling on Amazon but Pakistan’s inclusion in the list will increase opportunities for SMEs
NeCC decided to form a focused group that will meet every month or twice a month to address all challenges such as logistics, warehousing etc. to make Amazon a successful platform for selling Pakistani products to the world.
Private sector logistics companies have an opportunity to scale up businesses and develop international partnerships for making logistics perform for effective delivery. PakPost is also having automation and preparing it self for parcel deliveries. It is also a business opportunity for marketing service providers to develop Pakistani brands, content and quality pictures for Pakistani sellers. Intellectual Property Organisation is also taken onboard to speed up the brand registration process .
Amazon is a consumer centric market place, therefore customers reviews and satisfaction level is extremely important. B2C and B2B2C cross border eCommerce is a new form of business but will become now popular in Pakistan.
Speaking on Amazon, Mr Dawood said, ‘’Pakistan is about to enter a new era of e-commerce, Amazon will give the boost to Pakistan’s e-commerce landscape. It will provide SMEs platform to export in the global market. Thousand of jobs and entrepreneurial opportunities will be created. Our philosophy is to promote “Make in Pakistan “. I want to thank all my colleagues who helped us in achieving this milestone’’.
The Adviser to the Prime Minister on Commerce chaired the 5th meeting of National e-Commerce Council which was held on 6th May, 2021. National e-Commerce Council (NeCC) is a body of representatives from public and private sector and it was constituted in line with the directions of National e-Commerce Policy of Pakistan, 2019. The 5th meeting of the NeCC was attended in person by the authorities of the Ministry of Commerce and online by all notified members of the Council from Public and Private sector. Three e-commerce policy pillars; Global connectivity, Logistics and Taxation were focused in this meeting.
Pakistani Ambassador in USA Dr Asad Majeed also participated in the NeCC meeting and shared good progress made with Amazon and highlighted the importance of focusing on creating awareness among SMEs . Successful overseas sellers on Amazon who are already registered and selling Pakistani Products have also agreed to have awareness sessions for Pakistani sellers to train them and facilitate them.