Islamabad– After years of consolidation and job insecurities in the media industry, a new ray of hope has emerged. The new platform ‘RINSTRA’ has been launched in Pakistan to create media entrepreneurship and encourage creativity and inspire imagination and sense of ownership towards the ideas and values that define Pakistan. Speaking on the occasion, Chairman and Co-founder, Rinstra Technologies and Vice President DICE Foundation USA, Dr. Adil Akhtar said, “this initiative was conceived and incubated by DICE CAM (Creative Art & Media) Platform of DICE Foundation. We further developed it by inviting the key professionals in the Pakistani media industry, specializing in media management, news and entertainment content creation and production designs etc.”. We have opened the platform for content creators through our interactive site www.irinstra.comDr. Adil Akhtar further said, “this is a milestone for the media industry in Pakistan, as Rinstra will enable the true creativity of the people in the emerging technological era. A person with an idea or creative skill can now impact the narratives of the media on his or her own” RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for creation of user generated original content on iRinstra. RINSTRA content is innovative, entertaining, thought-provoking, informative and educational.RINSTRA provides entrepreneurship opportunities to emerging and established content creators and film makers in Pakistan and beyond.Since the mission of iRinstra is to provide economic, therefore, higher percentage of revenue will be shared with the artists as compared to the prevailing market rates by international platforms. The Rinstra platform for public viewing will be launched in November this year. A large Pakistani diaspora looks for content from Pakistan which can cater the aspirations and values of the Pakistanis within and outside of the country. The UN Department of Economic and Social Affairs ranks Pakistan as the 6th largest diaspora in the world. According to the Ministry of Overseas Pakistanis and Human Resource Development, approximately 8.8 million Pakistanis live abroad, with the vast majority, over 4.7 million, residing in the Middle East. Rinstra is the gateway for Pakistani content and talent to the local and international media markets and digital platforms. Rising stars on iRinstra.com will be promoted on the main Rinstra platform that will open up global opportunities for the artists and talent in Pakistan.While more than 3000 journalists and media professionals lost their jobs in 2018, the figures rose to approx. 6000 in the last two years. This has created a large pool of highly talented people in the creative industries to start their own media initiatives. Keeping in mind the current economic and media situation in Pakistan, Rinstra gives content creators access to a large Pakistani community around the globe. The state-of-the-art Rinstra platform offers content creators to discover, create, showcase and monetize for their content creation and creative pursued. Rinstra Technologies is registered in Pakistan as a limited by liability company under the companies ordinance 2017 of the Securities and Exchange Commission of Pakistan. The leadership and management of Rinstra represents the key media professionals in Pakistan, Middle East, Europe and the North Americas. RINSTRA was incubated by DICE CAM (Creative Art & Media) Platform of DICE Foundation since February 2020 and is scheduled for global launch in November this year.